We set the brand in Post Grotesk, designed for maximum usability and an overall sense of neutrality. We read informative and clear to help professionals' stories shine.
We use a narrow range of weights, each with 1 job.
Book sets paragraphs, labels and eyebrows. Medium sets every headline and header. Bold sets very short, big visual text: 1 to 3 words or a number.
Set every headline and header in Medium.
We set display type at 120px and up for covers, chapter openers and statement pages, and every header from H1 to H6 uses the same settings. Nothing goes tighter than 100% leading, because below that a descender lands on the line beneath it.
Work ready
for the room.
Work ready
for the room.
Left-align display type to the ink, not the text box. Pull each line left by its own glyph side bearing, about 0.08em for B and 0.05em for G, so the stems land on the grid.
BrandGrowth
Text box — stems sit off the gridBrandGrowth
Ink — stems on the gridSet a single number or short claim in Bold when it stands alone as the graphic on a slide. Give it the whole frame, keep it to 1 figure, phrase, or fragment, and never set it beside other display type in another weight.
Set paragraphs, labels and eyebrows in Book.
Body copy holds professionals’ detail, so we give it open leading and a full line of space between paragraphs. Labels and eyebrows set in uppercase Book, tracked to 0.12em.
Professionals come to us with a deadline and a blank deck. Our AI builds the first draft from professional templates and smart slide layouts.
Their team starts from a work-ready presentation in minutes instead of hours.
The work keeps changing after the first draft. Our smart slide layouts adapt every time professionals rewrite or reorder their story.
Every slide stays on brand, so the deck is ready whenever the meeting moves up.
Every size on the page comes from these 12 steps.
Pick each size by its role, never by eye. On phones, headers step down: H1 to 48px, H2 to 40px, H3 to 32px, H4 to 24px, H5 to 20px and H6 to 18px.
The weights, sizes and tracking work together on a real page.
This page uses 3 roles from the scale and nothing else.
From prompt to pitch in minutes.
Our AI builds every slide from professional templates and smart slide layouts, so product teams take an on-brand, work-ready deck into the room 10x faster.
We rely on a structure professionals never see to keep every piece of our work consistent and polished. Our product, marketing and content all follow the same grid rules, so professionals recognize our work in every format.
Desktop uses 12 columns, tablets use 8 and phones use 4.
Drag the handle or pick a screen to see how our grid and type adapt.
Span every element across whole columns.
Keep body copy between 45 and 70 characters a line, set flush left. We never center body copy across a wide span.
Heroes, mosaics and wide banners
Image pairs and 2-up cards
Rule cards and 3-up grids
A label rail beside its content
Body copy, set flush left. We never center body copy across a wide span.
Space between elements comes from 5 steps on a 4px base.
Pick the step by the relationship between the elements. We list values at 1440px and up and draw each sample at half size. Each step scales down on smaller screens and never grows past these values.
--sp-rule--gut--sp-content--sp-block--sub-gapBuild landscape assets at 1920 × 1168 with 160px sides and 80px top and bottom, and export at 2×.
We lay out at 1920 × 1168 and export at 2×. Keep the height even for video.
Set 0.75 in (18mm) at the binding and 0.5 in (12mm) at the outer, top and bottom edges.
Extend color blocks and full-bleed images 0.125 in (3mm) past the trim, and set type on a 4pt baseline.